Image courtesy of Hagley Library Digital Archives. Ray Culley, the director from Cinécraft Productions, has his back to the camera. Photo taken during the filming of the first infomercial in 1949. In 1948, the company moved to Olmsted Township. The name Vita-Mix comes from "vita," the Latin word for "life." That year, Barnard changed the name of the company to the Natural Food Institute and opened a storefront in Cleveland, Ohio. ![]() In 1937, Barnard saw a blender at a trade show and introduced his own model named the Vita-Mix to complement the health food products he sold. It was after helping a family member through an illness that Barnard became an advocate for whole food nutrition and refocused the company's emphasis on selling health foods and vitamins through the mail, which Barnard primarily promoted with live demonstrations. ![]() ![]() Barnard traveled the country selling can openers and other kitchen appliances. Vita-Mix Corporation was founded in 1921 by William Grover Barnard as the Barnard Sales Company. Vitamix products are sold in over 130 countries. ![]() It employs more than 700 people, most at its Northeast Ohio headquarters and manufacturing facilities. Vitamix has been privately owned by the Barnard family since 1921 and has been based in Olmsted Township, Ohio, since 1948. Vita-Mix Corporation, doing business as Vitamix, is an American company that manufactures and sells commercial and residential blenders.
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